Laugar Brewery product photography
Laugar Brewery
Crisis Design
Photo report for Laugar, a company dedicated to craft beer production
Laugar Brewery is one of the best-known craft beer factories in Spain. Located in the Biscayan town of Gordexola, it stands out above all for its black beers, which have earned it a more than deserved fame throughout the national territory. They also export internationally. They have a taproom, a space where you can enjoy craft beers straight from the tap in a pleasant and welcoming atmosphere.
The Laugar Brewery team needed photos of its Tap Room, of the manufacturing and labeling spaces, portraits of the members of the company, executing their functions as well as photos of the beers, each of them with their own style and character since they have different product lines.The pre-production was done jointly with the Crisis Design team. In this report different photographic disciplines were combined:
- On the one hand, my specialty is to describe the spaces in terms of architecture and interior photography, both the interior spaces of the factory and the tap room and the exterior.
- We also carry out portrait photography, both corporate in nature and focused on use on social networks.
- Last but not least, we take product photographs with artificial (and also natural) lighting indoors. And others outdoors with natural light. Photographing each bottle with its character. For the bottles with images of animals we used grass, which together with the harsh sunlight generated a nice tonal contrast. The black beers with Soviet motifs were photographed with hard light against the concrete floor of the warehouse, associating the hardness of the Soviet character with the materials used in the background. We also photographed Kendu beer, on the hood of a car and on the driver’s seat, winking since it is a non-alcoholic beer.
